Legal requirements for advertising foreign brands

Advertising foreign brands and products in Iran, particularly through national media, requires compliance with applicable laws and submission of valid documentation.

• Brand ownership or official representation must be proven with valid documents.
• The product must be legally imported, or part of its production process in Iran must be officially approved by the competent authority.
• Advertising a foreign product with an Iranian equivalent or comparable product is subject to serious legal restrictions. Joint-production and locally manufactured products must demonstrate their legal status.
• False or misleading claims, guaranteed results, and any suggestion that foreign products are superior to Iranian products are prohibited.
• For radio and television advertising, the names and marks of foreign, joint-production and licensed products must follow the required 70% Persian to 30% Latin writing ratio.
• Food, beverages, supplements, medicines, cosmetics, hygiene products, medical equipment and health services require approval from the relevant specialist authority.
• Using a parent company’s logo, music, image, actor or other protected content requires written legal permission.

Final acceptance, issuance of the broadcast identification code, and selection of the network or airtime are subject to document review and approval by IRIB’s Commercial Department and other competent authorities. This information does not constitute a guarantee of approval or broadcast.